Privacy Policy
Privacy Policy
Welcome to Yumchero, operated by Aarudhraa (OPC) Private Limited (“we,” “us,” or “our”). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.
1. Information We Collect
We collect personal data that you voluntarily provide to us when making a purchase, creating an account, or communicating with us. This includes:
- Identity Data: Your full name, username, or similar identifier.
- Contact Data: Your billing address, delivery address, email address, and phone numbers.
- Transaction Data: Details about payments to and from you, and products you have purchased from us.
- Technical Data: Your IP address, browser type, time zone setting, operating system, and device details used to access our website.
2. How We Use Your Information
We use your data strictly to run our business, comply with legal obligations, and serve you better:
- To Fulfill Orders: To process your payments, pack your chips, deliver them to your address, and handle returns or exchanges.
- Customer Support: To answer your questions, resolve technical issues, handle complaints, or process refund requests.
- Marketing (Optional): To send you updates about new chip flavours, seasonal discounts, or special offers. You can opt-out of marketing communications at any time by clicking the "Unsubscribe" link in our emails.
- Legal Compliance: To comply with applicable laws, respond to regulatory requests, and maintain financial records.
3. Sharing Your Data with Third Parties
We do not sell, rent, or trade your personal data to third parties for marketing purposes. However, we share your data with trusted partners to complete your orders and run our website:
- Logistics Partners (Shiprocket): We share your name, delivery address, and phone number with Shiprocket and its courier partners to deliver your box of chips and send you live SMS, email, or WhatsApp tracking updates.
- Payment Gateways: Your payment details (such as credit card, debit card, or UPI information) are processed securely through certified, PCI-DSS compliant third-party payment gateways. We do not store or view your financial details on our servers.
- Legal Obligations: We may disclose your information if required by law, court order, or government authority to prevent fraud or protect our legal rights.
4. Cookies and Tracking Technologies
Our website uses cookies to remember items in your shopping cart, manage your session, and analyse website traffic. You can choose to disable cookies through your browser settings; however, doing so may restrict your access to certain features or affect your overall shopping experience.
5. Data Security
We implement robust technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. All online transactions are encrypted using Secure Socket Layer (SSL) technology. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet is 100% secure.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including fulfilling your orders, maintaining accounting records for tax purposes, and resolving any legal disputes.
7. Your Privacy Rights
Depending on your location, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Correction: Request that we update or correct inaccurate or incomplete data.
- Right to Erasure ("Right to be Forgotten"): Request that we delete your personal data, subject to certain legal exceptions (e.g., tax record retention).
- Right to Withdraw Consent: Where processing is based on your consent, you can withdraw it at any time.
To exercise any of these rights, please contact us using the details provided below.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or compliance requirements. The updated policy will be posted on this page with a revised "Effective Date." We encourage you to review this policy periodically.
9. Contact Us & Grievance Officer
If you have any questions, concerns, or complaints about this Privacy Policy or how your data is handled, please reach out to us:
- Company Name: Aarudhraa (OPC) Private Limited
- Brand Name: Yumchero
- Email Address: yumchero@gmail.com
- Grievance Officer Name: Pravin Ramkrishna
Yumchero is a brand of AARUDHRAA (OPC) PRIVATE LIMITED.
Registered office: Floor 13, Q2, Thane Belapur Road, Ghansoli, Navi Mumbai, Thane, Maharashtra – 400701
FSSAI Licence No. 11526015000195 | GSTIN 27ABFCA8961K1Z4
Website: aarudhraa.in
Consumer care : yumchero@gmail.com
Phone / WhatsApp: 7678059350 | Mon–Sat, 10:00–19:00 IST